Activist and scholar Noam Chomsky said in an interview:
the term “manufacturing consent” is not mine, I took it from Walter Lippmann, the leading public intellectual and leading media figure of the twentieth century, who thought it was a great idea. He said we should manufacture consent, that’s the way democracies should work. There should be a small group of powerful people, and the rest of the population should be spectators, and you should force them to consent by controlling, regimenting their minds.
In “Deterring Democracy” Chomsky wrote:
The techniques of manufacture of consent are most finely honed in the United States, a more advanced business-run society than its allies and one that is in important ways more free than elsewhere, so that the ignorant and stupid masses are more dangerous.