Is Beauty an Advantage on the Job for Women in Cuba?
By María Elena Balán Sainz
January 15, 2018
Translated and edited by Walter Lippmann for CubaNews.
It is true that today, the image of the person seeking a job competes in the employment market, and I am not talking about Europe or other countries of the so-called first world, also in Cuba when we read an advertisement for employees they put as requirements that they be young, tall, good-looking and white, because there such a discrimination is exposed clearly.
Among the requirements sought are age and it is spelled out that they prefer youth to experience; marital status, because being single and without family responsibilities or children in your care represent points in your favor; be a beautiful and attractive young woman and send a photo in a resume that may not say much professional about her qualifications, but a profile in which beauty stands out.
In advertisements, published mainly on job websites, you can see the age range that employers ask for: 80 percent of them are up to 35 years of age.
They are not interested in those who are called geeks, that is, enthusiastic to the point of obsession with knowledge, knowers and lovers of technology issues, or those who do not have that name but are cultured, educated, are characterized by their seriousness to work and are recognized for their performance and productivity.
The search for girls with a pronounced bust, a narrow waist, a beautiful face, slenderness and marked flirtatiousness that make the client’s neck turn is setting a trend. It leaves those who do not have those attributes at a disadvantage, but above all, encourages discrimination and strengthens the stereotype of women as an advertising and sexist object.