Media Near the Front Lines of the Battle Against COVID-19
by Yaymara Villaverde Marcé // Cuban News Agency
Translated and edited by Walter Lippmann for CubaNews
Guantanamo, 11 abr (ACN) After the heroic medical army, today on the first front of battle against COVID-19, there is also a commendable rear guard of professionals and essential workers, food producers, dependents, carriers, and journalists, recorder or camera in hand always present in times of contingency.
Every profession entails sacrifice, yes, and communicating in times of global health crisis a risk quota, a reality that challenges media institutions to unleash all the reporting and creative capacity of their journalists. They have reorganized their routines to ensure the safety of the guild and the time to inform the population in a timely and transparent manner.
We have that responsibility to our people and humanity-as Taimi Fernández, president of glove journalists, tells it, this is our duty to avoid misinformation. More so in this difficult context where accurate guidance is needed, from reliable and scientific sources, to raise public perceptions of risk and encouraging preventive behavior.
Information is a vital tool, a way to fight the new coronavirus and its spread-points out. The responsible press must take advantage of the influence that the media exert on the collective consciousness, with reliable and contrastable data that cut the wings to rumors and false news that only generate confusion and hinder an effective response.
Consequent with the decisive measure of social isolation and confinement, the Cuban media has redesigned its daily dynamics, strengthened the teleworking modality to reduce the influx of professionals and technicians, and have exempted those with chronic suffering from risks which make them vulnerable in this epidemic scenario.
This is how Mabel Pozo, director of the radio station CMKS Guantanamera, where today the necessary health and protection measures are taken. She works with the essential staff, programming was adapted to the context shee points ou, and this and the views of the people are monitored by specialists, depending on which deliveries move.
Similar strategies assume reporters and technicians of the newspaper and provincial television. There, several take advantage of remote work, in an informative reality in which mobile journalism intensifies, taking advantage of the potential of smartphones and basic technologies to generate content and products communicative for online platforms.
Lisván Lescaille, in front of Telecentro Solvisión, tells us that his medium reduced active staff-as a first step to protect vulnerable groups – adjusted the billboard by prioritizing three information magazines with the theme COVID-19 and invited experts, and working groups were created both on the streets and from homes, through social media.
Ariel Soler, Head of Information of the weekly “Venceremos”, spoke of vital hypermedial work in this context spoke about the journalistic exercise in which their reporters are inserted, six with corporate mobile phones and others with the Internet in their homes, with whom the editorial board of the journal organizes the work by phone, giving special follow-up to the epidemiological situation.
And nothing more revealing than the opinion of the people regarding this work, like that of the septuagenarian Guantanamera Dalia Aguilar, of those sharp to which no one makes a story, who told the ACN that no report from the national press is lost and local, “because warfare well warned does not kill soldier”, and thanks the professionals in that sector for their credibility.
Last March Ricardo Ronquillo, President of the Union of Journalists of Cuba (UPEC), sent recognition to the professionals of the country’s public media system, for the extraordinary informative work in the confrontation of the global pandemic, urged to join this campaign to all communication platforms, and take institutional measures to protect the guild.
Journalists are close to the first line of battle against the disease, because they have to report what is happening around it in Cuba, so it is important to the media to ensure its protection, he stressed.
These are times to act quickly and informative transparency said Ronquillo in a meeting of the expanded presidency of the organization and emphasized-” UPEC is not demobilized, on the contrary, we must now unleash all the creative capacity to make visible to public opinion, national and international, the work of the media”.